Keep Cincinnati Beautiful – 2012 Ohio Roadway Cleanup Shirts Revealed

Keep Cincinnati Beautiful (KCB) has some really cool things planned for this years Ohio Roadway Cleanup. This event is separate from the Great American Cleanup, however, equally important. This year, KCB came to Alternative Motive T-shirts + Apparel wanting a so-called typical print of black on a lime green standard heavyweight shirt. We made a few suggestions on how to improve not only their front logo, but also to create a more desirable, comfortable and yet highly visible shirt. In the end, KCB chose a heather charcoal 50/50 cotton-poly lightweight blend shirt from Tultex. Tultex is an excellent value for a so-called designer fit, lightweight shirt. Typically, they might only cost $.25 more per shirt!

As for the ink color, we suggested a neon green. Neon is in style, and it definitely adds a safety value and attracts the eyes of onlookers. The combination gave…
KCB the best return on their investment, which when the shirts are given away, is VERY important. Because Keep Cincinnati Beautiful chose such a dark shirt, the neon green had to be undercoated with white, which did add to the overall cost.

Finally, front artwork supplied was very ink heavy and would have felt very stiff and non-breathable when wearing. So, we suggested going with a grunge look and supplied them with a mockup of their new design. Once approved, we moved forward with gathering the sponsor artwork for the back (which can be a daunting task).

The shirts are now due to print this coming week, 2 weeks prior to their event on March 31st, 2012. We can’t wait to deliver the final product and see the impact they are sure to make for years to come. Just remember, if your spending the money on apparel to promote an event or company, it should be a representation of the event/business. Even more importantly, you want to offer a shirt that people will want to wear often for years to come. T-shirts are walking billboards. They have the potential to offer a high ROI and make a BIG impact in the community that you live and work in.

Thank you as always Keep Cincinnati Beautiful for giving Alternative Motive T-shirts + Apparel the opportunity to be a part of your events, print your shirts and being open to new ideas. It was fun. To sign up for Cincinnati’s State Roadway Cleanup or find out more about Keep Cincinnati Beautiful, click here!